No prior knowledge required
Online and offline
News items and explanation video
6 add ons (incl. Future Jump)
Take home assignment with reflection on role and actions
Wrap-up by expert
Radical innovation within ASML. Development of a new EUV chip machine. ASML, a state-of-the-art supplier of, chip machine (photolithography systems) for the semiconductor industry, must decide on its innovation strategy.
You and your fellow managers must decide on ASML’s innovation strategy. How to allocate your resources? What innovation strategy to implement? How to weigh your personal interests against company interests?
Where do you get the resources for innovation? Do you get it from the old cash-cow the PAS 5500 system or do you get it from your newer less profitable Twinscan machine?
Innovation management, radical/incremental, S-curve, first-to-market, communities of practice, organizational structure (matrix organization), resource allocation/ personnel scarcity, phase gate model, R&D Policy, risk mitigation, patenting, group think, negotiation strategy (Harvard principles of negotiation)
Dilemma's and questions in this edu-game
- Are you committed to innovation or not?
- How do you distribute the resources if all parties represent a different interest?
- How do you use your team (composition and diversity) for optimal innovation results?
- Do you work closely with a customer? And what are the consequences in the area of competition? Might it constrain competition?
- Are you committed to marketing and customer service or innovation?